Why Need Marketing in 2023?

Reimagine Marketing

Marketing is vital to help businesses reach and connect with their target audience, establish brand awareness, differentiate from their competitors, build brand loyalty and ultimately drive sales and revenue. The Global Digital Advertising and Marketing Market is forecasted to reach $1271.3 CAD ($946.9 US) Billion by 2027. After COVID-19, the global market for Digital Advertising and Marketing estimated at $476.7 CAD ($357.3 US) Billion in the year 2020, is projected to reach a revised size of $1271.3 CAD ($946.9 US) Billion by 2027, growing at a CAGR of 14.9% over the analysis period 2020-2027. Digital advertising and marketing will continue to grow due to competition, growing consumerism, digital transformation, healthy spending in areas such as research and development, innovation, internet advertising and other contributing factors.

Before making a purchase, 81% of consumers need to trust the brand first. With customers having more options to select from, it is ideal for businesses to generate and promote a strong brand image. Differentiating your business makes it stand out, builds customer loyalty, trust, and increases customer conversions.

Pro Tip
Customer experience is a competitive differentiator and over 80% of companies focus on it.

The idea of marketing was invented to create value in providing goods or services and then communicate, deliver and exchange that value with various stakeholders -such as customers, clients, partners and society.

Today, 68% of customers are more likely to buy from brands that offer convenient communications. With effective marketing communications, a business can attract its target audience to solve their problems or generate new revenue streams for the business to grow.

As your business provides solutions to customers, you can implement different marketing strategies to capture new leads, attract and retain those clients. Attending and listening to your customer’s needs can increase customer retention rates by 5% and this increases your profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company.

The Bain & Company research also indicates that companies that excel in providing customer experience grow revenues 4%–8% above their market. When you understand your target audience, their needs, and preferences, you can curate marketing strategies that effectively target, reach, and resonate with them.

In 2023, marketers are moving towards digital marketing as over 70% of consumers want to learn about products through content, such as articles or blog posts, as opposed to traditional ad methods. This trend indicates most businesses want to start relying upon digital marketing as they are able to generate over 50% more interactions with customers than traditional marketing.

Did you know?
More than 50% of the world now uses social media.

Over 4.76 billion people around the world now use social media and over 137 million new users have come online within the last year. The average daily spent time globally on social media has evolved to over 2 hours and 31 minutes long. The previous Covid-19 pandemic has pushed users to be more online and this has made mastering digital marketing essential for businesses in this era.

As businesses are turning more towards digital marketing they are realizing it’s more practical as it is cost-effective, efficient and can better connect to your customers. Marketing digitally has allowed marketers to extend their reach to new geographical areas that may be interested in, benefit from, and want to connect to your business. Digital ads alone can increase a brand's awareness by 80%!

Did you know?
56% of people say they’re afraid they’ll miss out if they don’t stay on top of what’s happening on social media.

With marketing becoming more digitalized there are more innovations created to develop more integrated, sensorial, targeted and personalized marketing. Over 71% of customers want businesses to provide personalized experiences and over 76% are frustrated when this does not occur. Keeping up with the latest trends is ideal to better attract your targeted audience whether they are the younger or older generation. Let us look at how Kreatipedia will help your business with its marketing in 2023.

At Kreatipedia, we conduct market research to determine your customer base and gain key insights into your target audience, such as demographics, psychographics, geographics and behavioural information to better market towards your targeted audience. An effective marketing strategy requires an understanding of your target audience. When businesses are able to understand their clients it makes it easier to get into their mindset to advertise your business's products and services. Our marketing team assists your brand by providing the necessary skill and kreative expertise to take your business to the next level. Kreatipedia will add value to your business in the following ways:

Our Kreative Ideas
One of the most difficult aspects of any marketing project is the ability to be unique, differentiated, engaging, revolutionary and have thought-provoking ideas for your marketing and campaigns.

With limited marketing resources or to save time on in-house marketing, Kreatipedia is the perfect match you need for your business. As your in-house marketing team views your brand on a daily basis, they can be limited in their ability to think of new fresh ideas.

Our team is always eager and highly engaged to think of new exciting ideas to help make your business shine. Gallup's State of the Global Workplace: 2022 Report, reveals highly engaged teams show 21% greater profitability.

Our Marketing Expertise & Skills
Your business may not have access to all the proper marketing expertise needed on your in-house marketing team. Reaching out to Kreatipedia can give you access to experts from across the marketing industry to provide you with multi-dimensional marketing services.

Our marketing professionals can provide you with the proper tools you need to create, build, design, manage, implement, execute, monitor and track your marketing to lead your brand to success. We provide a 100% satisfaction guarantee in our customer service.

Our Kreative Leadership
Over 75% of people think they are not living up to their creative potential.

At Kreatipedia, we encourage a culture of new ideas, innovations and improvements that can assist your business. Our kcreative leaders are able to tap into the potential of our internal and external teams to inspire, motivate and guide others to think more kcritically and kcreatively.

With critical thinking and creativity as the focus, we can develop new products, services and processes for your business to implement to help you stay ahead of the game. We believe that with diversity and inclusion, we gain new perspectives, experiences, and create more exciting innovative solutions.

As members of our team feel valued, heard and seen they are more likely to contribute, engage and be motivated in providing your business with new novel solutions. Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.

We take building our brand reputation, culture and values seriously, which leads us to share our insight to help our clients gain the positive reputation, recognition and success they deserve.

Our Time, Focus & Resource Management
Only 3% of adults have clear, written specific, measurable, time-bounded goals, and by every statistic, they accomplish ten times as much as people with no goals at all.

At Kreatipedia, we establish clear goals and objectives first for each marketing project or campaign. As part of our development of a project plan, we ensure that a lot of detail is provided and that the necessary milestones, deadlines, and resources are outlined to ensure the project is successful.

Our team prioritizes tasks based on their importance and allocates resources effectively. Through tracking your business’s metrics, we are monitoring our progress to ensure we meet deadlines, goals, and stay within budget requirements.

We value communication and collaboration as our clients need the proper time, focus, and resources allocated to each of their business projects.

Our Support
Our marketing experts are dedicated to supporting your business in creating and growing its brand. We help you handle all of the tedious marketing tasks to leave you with more time to focus on what you do best in your business.

In addition to improving your brand image, we can give you access to updated technologies to help build a professional website, improve your campaign performances, generate effective content marketing, and provide insights into your data analytics so you can fine-tune your marketing.

Our full-service marketing makes it easier for your business to acquire new clients and we have dedicated professionals working in your best interests. Research illustrates a business that has a marketing team to document its strategy is 313% more likely to report success than those that don't.

Our Drive For Achieving Results & Goals
As reported in the phoenix business journal, 80% of organizations fail to track their business goals. We assist our clients in formulating clear and simple goals to help them track, analyze, identify areas of improvement and advise sound solutions.

Using our data-driven approaches is how we track and analyze key performance indicators (KPIs) to make strategic and tactical marketing decisions. Through our data analysis and interpretation, we are able to examine the effectiveness of the marketing and organize our client's data to be utilized into future marketing efforts.

Identifying areas of improvement can allow the business to make more informed decisions based on the data and can help our clients to wield better results and have a higher return on investment (ROI).

At Kreatipedia, we are constantly looking for new ways to maximize our client's budgets to produce the greatest impact on their customers to surpass their expectations. We focus on getting the results you want to achieve your business goals, further your growth and lead you to success.

Our Kreative Environment & Space
Our marketing experts come from a diverse range of expertise in different areas of marketing including creative, strategy, data analytics, digital marketing, content writing, social media and more. Having a wide variety of marketing expertise allows for cross-functional teamwork to stimulate new ideas and foster a more creative environment. Adobe reports that companies that foster creativity enjoy 1.5 times greater market share.

Our diverse marketing team can inspire critical thinking, novel ideas and solutions that have not yet been explored. The latest technology enables our marketing team to experiment with new marketing strategies, tactics, and channels in our creative environment. Our workspace provides the best place to test out different approaches and ideas to identify an optimum strategy to implement into your business.

How Kreatipedia Helps
Kreatipedia offers a wide range of specialized marketing services from a team of experts that possess a diverse, unique, and talented set of skills.

Enhance Your Marketing With Kreatipedia!
Our marketing services provide your business with the ability to build brand awareness, stay ahead of the competition and focus on attracting and retaining your customers, especially in this rapidly developing marketplace.

Contact one of our marketing experts Monday to Friday, 9 am to 5 pm EST at 905-901-0377 or by email at info@kreatipedia.com and see how Kreatipedia can help your business stand out today!

Need More Marketing Solutions?

Contact our sales team for a custom quote.